Creative Director For A Day is a selfpromo operation sponsored byGrey Milan, a 7 test challenge thrown by the agency to the potential italian clients.
The whole operation lived online and the game could be played on a dedicated website.
The objective was to convey Grey’s Open philosophy, that is to say a relationship with the client based on exchange and active collaboration.
The game started on March, the 21st and ended April the 8th.
RESULTS:
Users from 3 different continents (Europe, America, Asia)
Registered Users: 284
Total visits : 4714
Total Page Views: 14278
Average Daily Visits: 336
284 Registered Users
1060 Answers
88.71% Direct Traffic
The whole operation lived online and the game could be played on a dedicated website.
The objective was to convey Grey’s Open philosophy, that is to say a relationship with the client based on exchange and active collaboration.
The game started on March, the 21st and ended April the 8th.
RESULTS:
Users from 3 different continents (Europe, America, Asia)
Registered Users: 284
Total visits : 4714
Total Page Views: 14278
Average Daily Visits: 336
284 Registered Users
1060 Answers
88.71% Direct Traffic
Dear client,
this time we have abrief for you.
What if you had the chance to become the Creative Directorof Milan’s most open agency?
And find out that OpenAgency is not just a nice anglicism but instead a reality open to an active collaboration with Clients?
If the answer is YES/ WHY NOT?/COULD BE all you have to dois click below to join the challenge of the year.
What if you had the chance to become the Creative Directorof Milan’s most open agency?
And find out that OpenAgency is not just a nice anglicism but instead a reality open to an active collaboration with Clients?
If the answer is YES/ WHY NOT?/COULD BE all you have to dois click below to join the challenge of the year.
TEST 1 | Product Placement
Every product needs an original and effective placement.
This choice can determinate its success or failure. Pay attention!
Every product needs an original and effective placement.
This choice can determinate its success or failure. Pay attention!
TEST 2 | Look & Feel
Ok, the product placement is chosen, the print roughspresented and approved:
it’s time to propose the whole campaign look &feel.
Ok, the product placement is chosen, the print roughspresented and approved:
it’s time to propose the whole campaign look &feel.
TEST 3 | TV
Time for a tv commercial. Read the script and enjoy thedirector’s reels. What’s your advice for the client?
Time for a tv commercial. Read the script and enjoy thedirector’s reels. What’s your advice for the client?
TEST 4 | Music
Wow, look at those key-frames: this production is going tobe epic. Be sure the music is the right one.
Wow, look at those key-frames: this production is going tobe epic. Be sure the music is the right one.
TEST 5 | Digital
The client is so enthusiastic but also so new to this thing we call “The Internet”. Let’s guide him out of this net.
The client is so enthusiastic but also so new to this thing we call “The Internet”. Let’s guide him out of this net.
TEST 6 | Events
Yes, integrated campaigns need outdoor events too.
Go aheadand look Agency ideas.
Yes, integrated campaigns need outdoor events too.
Go aheadand look Agency ideas.
TEST 7 | The hardest decision
What’s that tanned smiling face? Oh, nobody told you? We won a Lion in the Titanium& Integrated category! The hardest decision is waitingfor you: where will you drink your victory cocktail?
What’s that tanned smiling face? Oh, nobody told you? We won a Lion in the Titanium& Integrated category! The hardest decision is waitingfor you: where will you drink your victory cocktail?
THE WINNER ANNOUNCEMENT
