“Come As You Aren’t”
Client: La Cage Aux Folles
Objective: Create a unique voice and environment for the legendary
broadway musical La Cage Aux Folles. Create hightened
interest in the show.
Strategic Idea: Introduce show goers to the world of drag, by inviting them
to partake in the lifestyle.
Creative Idea: Come as you aren’t.
Support: The success of the American remake The Birdcage and other cult followings for productions like the Rocky Horror Picture Show, demonstrate how much potential there is for La Cage can have.
AD// CW// AP: Jessi Michelle Thomas
Photography: Jessi Michelle Thomas
Client: La Cage Aux Folles
Objective: Create a unique voice and environment for the legendary
broadway musical La Cage Aux Folles. Create hightened
interest in the show.
Strategic Idea: Introduce show goers to the world of drag, by inviting them
to partake in the lifestyle.
Creative Idea: Come as you aren’t.
Support: The success of the American remake The Birdcage and other cult followings for productions like the Rocky Horror Picture Show, demonstrate how much potential there is for La Cage can have.
AD// CW// AP: Jessi Michelle Thomas
Photography: Jessi Michelle Thomas
Promo poster for the show. Show information can be found by scanning the code. See video below.
False eyelashes are handed out to ticket buyer encouraging them to "come as you aren't" to the opening night show of La Cage Aux Folles.
Check into the show La Cage Aux Folles on Foursquare to unlock the La Cage badge. Unlocking this badge allows you to receive discounts at beauty stores such a Sephora, MAC, and select hair & nail salons.
