This was a digital typeface designed in conjunction with MomentumWW agency. On behalf of their client Lion brewing, Momentum had designed some lowercase letters to create a hand-crafted feel for their James Squire brand. However, they were in vector form only, and Momentum asked ATF to help them complete the character set and incorporate ligatures and contextual alternates, creating an Opentype font to be applied across the brand's wide range of collateral.