Melbourne city has a great culture linked with coffee, we can see at least 5 to 6 different cafes or coffee shops opening early in the morning from almost every laneway. But our love for take-away coffee is very taxing to our environment. Reuse is a significant way to be environmentally friendly and raise awareness to this issue. Keepcup is a fashionable, lidded, and reusable cup that comes in standard baritsa sizes for coffee to go. This creative exercise will implement the idea of "reuse" as the primary message to major cafes in Melbourne.
The Target
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City workers, both male & female, aged 25 - 38.
# Solid job # Busy people # Coffee lover # Trend follower # Sense of fasion
# Solid job # Busy people # Coffee lover # Trend follower # Sense of fasion
The Postcard
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