MONARCH
MONARCH is a private members club which is composed of special members working in industries such as accounting, consulting, engineering, design, fashion, branding and architecture. The members of MONARCH are respectively successful in their own field. They are all ambitious youth who have a great idea that will change the world. The annual membership of MONARCH offers access to seminars, partnerships, and private dining. MONARCH provides private spaces to share their visions with each other. Visual identity of MONARCH highlights their ambitions by using crown shape that stands for royal dignity. The typeface of the brand use bold type to convey a sense of energy and strength.
MONARCH Private Members Club
Project : Brand Identity
Client : MONARCH Private Members Club
Year : 2015
Creative Director : Kwangsu Shin
Graphic Designer : Kwangsu Shin
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