The brief from the client is that they would like to send the message that their milk comes from their own farms.
Therefore the idea here for the 1st ad is to make the packs look like barns where the cows are in the green fields. Thus implying the freshest of the milk being produced by our very own Greenfields' cows which are taken very good care of by feeding them Alfafa grass & clean water from our water system.
The 2nd concept that was also presented is to have milk glasses in the green field that also implies that they are cows and thats where our milk comes from.
A gondola idea was also extended from the 1st idea with a 3D milk glass built to have flowing 'milk' & artificial carpet grass placed on each shelf with a vast scene of the farm behind the shelf to convey the same message that our milk comes from our own farms.
The client loved the work a lot & I am currently extending the idea into other media as well.
