Vinjala is imaginary wine yard and holiday resort created for school project in 2013. Assignment was basically to create everything it would take to launch wineyard. Visual identity, branding instruction, advertisement strategy for launching campaign, products etc.
In this video I browse through branding instruction of Vinjala to give overall view of this project.
Cover of branding instruction.
Logo of Vinjala and measurements of it. In logo you can see letter "V", bird, river, bottle opener or maybe something else.
Pattern to be used for example in clothing, interrior design etc.
Envelopes and folders.
Clothing for staff.
Vehicles for company.
Flags and banners.
On left page some xamples of give away-products and on right page labels for wineyards wines and jams, Same design is used also in launching campaign.
More labels, bottle and package designs.
Advertising. "Tunne." (feel/feeling) is the launching campaign of Vinjala.
Visualizations of advertising and guides in use.
