For a class project, we were asked to redesign a brand and create deliveries for them. I decided to redesign Baskin Robbins for a more mature and adult audience. I was inspired by the texture of the ice cream and making that the main focus of the brand. I used paint as an inspiration, using them as textures and implimenting them in the menu and membership cards. I left the rest of the design black, white, and minimal so that it would allow the focus to be on the ice cream.