I co-directed the photoshoot for Amazon's Home, Kitchen, and Garden categories' holiday gift guide. The interesting challenge of this shoot is that the curated gift lists span all three categories. So photos must contain home, kitchen, and garden items. My art director and I decided that instead of entirely furnished rooms we would shoot tasteful and fun arrangements of products. By not shooting rooms we also ensure that the photos can be used in very small onsite graphics.
Planning Documents and Sketches