An artwork created for the cover of WInsights Volume XIX, Wipro's quarterly business journal.
This issue of WInsights- Rise of the Consumer Enterprise focuses on the consumer. Today, consumers
are smarter, more demanding, have a voice with an unparalleled reach and they can tilt markets.This
artwork is a fantastical interpretation of the coexistence of the consumer and the business worlds
and how both sides are working towards bridging the gaps
The artwork was finally used for an inside article - The New Economics of Customer Delight.
Concept & Illustration - Kavya Singh with assistance from Shreya Gupta