The National Restaurant Association’s annual NRA Show brings together restaurant and foodservice insiders from across the country, where they can network and learn new trends & techniques all in one place. This campaign concept pairs portraits of real show attendees with custom typography that speaks to the unique opportunities individuals in every industry segment can experience at NRA Show. In addition to the campaign, the show's website was completely redesigned to feature the new campaign and provide potential attendees with the opportunity to register and learn about the show.