In this competitive food industries, taste is not the only most important factor but also the packaging.
That’s why having a packaging design that really describe the brand is really important to improve the sales.
So we need to create an unique and attractive packaging for the customer.
Concept
Creating an attractive and uniqe packaging that gives experience to the customer about mochi history and heritage when they open it. The outside form refers to mochi pounding and when you open it it becomes a fan forms full of mochi's history illustration.
Graphic Designer: Robertus Ananta Eddo
Illustrator: Cynthia Kurniawan
Some of the sketches
