Meaghan Johnson's profile

Fight The Good Fight

The goal of this project was to create an entire advocacy campaign about something we're passionate about. I was World Vision's 30 Hour Famine student ambassador in my high school, so this is a cause that's always been important to me.
This spread compares the number of undernourished people in the thirld world continents, and the information describes changes in these statistics over recent years.
This spread addresses ludacris spending habits around the globe, and compares the Ice Cream Industry in Europe (worth $11 billion), to the total number of dollars needed to support education for everyone in the world ($6 billion).
 
This spread helps the audience to visualize exactly how many children died under 5 in 2003, comparing it to the population of Toronto.
 
The pie charts show the diseases that the children die from, seemingly all preventable in the first world countries.
The poster on the back.
The booklet is printed on one wide format sheet, and folds down into a six page booklet. The folding technique allows it to be unfolded, revealing a call-to-action style poster on the back side.
Final booklet, poster, and process documentation.
Credits
Kenya Africa image by Promise Tangeman at flickr.com/promise_tangeman
 
Icon design via The Noun Project
Water designed by Edward Boatman
House designed by Naomi Atkinson
Health designed by Christopher Holm-Hansen 
Makeup designed by Jason Grube
Perfume designed by Julia Soderberg
Ice Cream designed by Jardson A.
Wine designed by Fabio Meroni
Apple designed by Michell Laurence
Farm designed by Jane Pellicciotto
Coffee designed by Phil Goodwin
Earth designed by David Marioni
Mosquito designed by Edward Boatman
Fight The Good Fight
Published:

Fight The Good Fight

The goal of this project was to create an entire advocacy campaign about something we're passionate about. I was World Vision's 30 Hour Famine st Read More

Published: