Intuit, a business accounting software wanted to make its seemingly boring content on Facebook, interesting and different. While they were sharing relevant and regular content pieces on the page, it was very flat and technical for the average visitor. So, three different content series were developed to break this monotony and give the regular visitors something fresh to look at. 

#BusinessLessonsFrom- This content series was based on the insight that everything around us can give us some business lessons. Be it a sportsperson or a coffee machine, there are various business lessons floating all around. You just need to understand them

#LifeOfEntrepreneur- To engage with the most important target section of Intuit, the Start Up guys, the idea was to capture the changes that come to a person's life once he quits his regular job and gets into Start Up full time. 

#JustCAing- This piece of content was developed for another potential target section namely the CAs. The series was a pun on various CAs who were obsessed with the technical terminology.