Most of the people are unsure about how to get traffic on their website. It actually differs from website to website that which way you prefer to get traffic to your site. The most common options available to get web traffic to your website are Search Engine Optimization (SEO), Social Media Marketing (SMM), Google Ads and email marketing.
Search engine optimization is one of the best way to get organic traffic (From Google's Search Results) to your site and it is affordable as well. People prefer it because it persists for long time and it also makes your site user friendly and search engine friendly at the same time. SEO is the most basic need of the site as you need your website presentable in front of Google and users. SEO can make your website more easily found by users and will increase traffic on your website gradually. It totally depends on your site to retain visitors so first of all your intentions should be clear on your website that if it is just an informative, service provider or product based site. In different cases the SEO would be done differently and the keywords would be chosen on its basis. If you are patient enough for the website traffic and business go for SEO.
For impatient website owners there is an another best option which will get you instant traffic and business which is "Google Ads". Google Adwords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. It is the paid advertising in which you can set your budget and keywords on which you want to show your website. Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.
Google Adwords is the best way to offer the things which user is looking for. You can set budget limitations there and can start with small budget and can increase budget later as you will be seeing instant results through this service. Google ads are amazing way of getting potential buyers if your site offers products or services. This service can let you get the customers from particular area if you are limited to some specific area like Hertfordshire, London etc.
Social Media Marketing (SMM) is one of the best organic way to get the users on your site. If you are using some kinds of interesting services with good graphics, chances are high that people will share and like your stuff. Some of the services seem to be boring to social media users so they don't show any interest in them until they are really interested in buying or are related to that stuff. Social media and networking needs to be executed in a proper way so that you can get interested users in that particular field. On social media, most of the people are only interested in entertainment, you can check, out of the most liked 25 pages, most people are from entertainment field in there:: Check here
It doesn't mean there are no scope for the services like insurance, plumbing, gutter cleaners etc. because people search for this services as well on social media and in their networking contacts. There is huge scope for this as well but you need to create your social networking contacts in such a way. Let's say if we provide services in particular area so that our contacts should be from that particular area. If we are financial service site, the contacts should be from same area so that we can get leads through it.
Email marketing is another great option to get visitors instantly attracted to our site. Email marketing can also provide you potential users as it totally depends on you how you create your email for this. It will require a good content so that you can get people interested in visiting your site, also if you have emails (database) relevant to your area so the chances will automatically get boosted for the leads and quality traffic.
All the above four strategy can be beneficial to you if it is done for your particular field of work. Because if you are a UK based service, it won't be useful if you are getting visits from US or from any other country. Keep in touch with us to know more on marketing and I am looking forward to your suggestions and queries..:)
