Discovery Affiliate - Launch Campaign

  • Proposed mockup designs of animations for the launch of a new website for Discovery Affiliate. The webworks team of Discovery Creative was tasked with creating animations depicting the destruction of the old site in various ways, in order to reveal the new one behind it.
    Created while working with Discovery Creative.
    All images and logos © Discovery Communications.
  • Missile Barrage, Animation Still 1, before shot
  • Missile Barrage, Animation Still 2, missiles attacking old site, red crosshairs included
  • Demolition, Animation still 1, before
  • Demolition, Animation still 2, initial explosion
  • Demolition, Animation still 3, Site collapsing
  • Demolition, Animation still 4, new site reveal