Challange:
Design a mass mailer for a specific state and demographic that would teach it's recipients how the process of voting works. In this case, Wisconsin's middle-class, multigenerational homes.
Concept:
A kit aimed at children that requires adult involvement. Through this engagement of both generations, the mailer teaches both at once.
With Wisconsin's proud history as the United State's finest dairy and cheesemakers, it seemed fitting to design a milk carton as the packaging for this campaign. The box operates the same as a conventional milk carton which, when opened, pours out it's contents.
Design a mass mailer for a specific state and demographic that would teach it's recipients how the process of voting works. In this case, Wisconsin's middle-class, multigenerational homes.
Concept:
A kit aimed at children that requires adult involvement. Through this engagement of both generations, the mailer teaches both at once.
With Wisconsin's proud history as the United State's finest dairy and cheesemakers, it seemed fitting to design a milk carton as the packaging for this campaign. The box operates the same as a conventional milk carton which, when opened, pours out it's contents.
Contents:
Set of themed crayons
Brief and folded guide to the most important points of a voter's registration process
20-page booklet that details the process of voting, presenting identification, and instructions on special circumstances.
Set of themed crayons
Brief and folded guide to the most important points of a voter's registration process
20-page booklet that details the process of voting, presenting identification, and instructions on special circumstances.
