The Boutique Box is a gift with purchase (GWP) targeted to DSW Rewards top tier customers as an exclusive GWP with $199 buy-in.

This buy-in is intentionally much higher than our average GWP— it encourages early season purchases to re-earn Premier status.

Premier-exclusivity is part of a larger strategy to differentiate Premier members. By giving special treatment to higher tier Rewards members it encourages regular members to aspire to become Premier, and gives incentive for Premier members to stay at Premier level. (Other perks include free next-day shipping, extra triple points day passes, a private help line, and double the reward on her birthday.)

Below, the Fall 2013 Boutique Box, featuring items from CK One, L'Occitane en Provence, Lorac, Paddywax, and Ulta.

Below, the Spring 2013 Boutique Box, featuring items from CrazyGlo, Julie Hewett, La Fresh, and DSW proprietary brands Poppy Jones and One Wink.

Below, the very first Boutique Box from Spring 2012. Featuring items from American Apparel, Brownie Points, Stephanie Johnson, Smith's, and The Candle Lab.

CREDITS
Creative Director: Bryan Dow
Art Directors: Cathy Johnson, Heather Marr
Photographers: Ray LaVoie, Maxine Helfman
Copywriter: Rachel Dillon
Graphic Designer: Suzy Sprague