Gestell and Hülle is a chair for contemporary lifestyles. The name comes from the chairs unique frame + shell combination that highlights all of the products main features from its ability to stack 4 high, its abundance of mix and match frame and shell material options, and its environmentally friendly design. The shell is easy to exchange and the frame is simple to repair.
The identity system for the German chair includes a lookbook, invitation packaging, and website.
The branding cohesively represents the classic, sophisticated, and sleek essence of the modern luxury item. All printed materials were letterpress printed with silver and black ink emulating the aluminum and matte powder coating finishes of the chair. The grid pattern on the cover of the lookbook and invitation reflect a two-dimensional overview of the chairs innovative production process using space frame technology, which is the first time car manufacturing has been used in chair design.