According to OMS, passive smoking can cause 1 of 10 deaths related to smoking. Also, in december 2009 it was discovered that continuing with this trend, its consumption could cause the death of 8 million people by year until 2030, and a milliard by ending the century.

 

I made this creative ad for a smoke free program in my school. I did research and searched for works on Behance to take inspiration and did some brainstorming to expose in a visual, symbolical and artistical way the collateral effects of the excessive consumption of tobacco, becoming as final result an image of lungs full of cigarette butts, representing toxicity, disorder and illness.