Verizon FiOS evolved the next generation of cable into Quantum TV, a package filled with the most premium bennefits available anywhere. To kick off this campaign, I was asked to
re-imagine the branding. Since most of the competition as well as FiOS itself relied on a lighter, lifestyle approach, I felt in order for this to stand out, I chose to push it, not including common entertainment icons in the marquee, and the use of a cool "Quantum Light".
