I have art directed and designed for numerous banks and credit unions. My creative department consisting of a creative director and myself, rebranded Guardian Credit Union so that they could compete with one of the largest credit unions in the state. In our first year, our campaign raised their annual growth rate from 1.7% to 7%. That's quantifiable, real results. The campaign began, of course, with a complete redesign of their outdated logo and consisted of an outdoor campaign, radio spots, brochures and rack cards, newspaper ads and web banners.

As a result of the success of our Guardian campaign, we were approached by another small town credit union who wanted a similar campaign and results. For Heritage South, we duplicated some of the same creative, as well as creating new collateral for them, with similar results. The Car & Truck SUPERSALE campaign alone generated over a million dollars in sales for a two day event utilizing only newspaper ads, posters and radio spots.

First Citizens Bank
In addition to the success stories for Guardian and Heritage South, I designed a few simple pieces for First Citizens Bank in a more limited campaign. This campaign consisted of magazine ads and mailers.