Working with the Brooklyn Academy of Music was one of the more rewarding experiences of my career. We spent a full day with the BAM president, who quite profoundly encapsulated the goal of BAM; to intensify our humanity. This campaign launched throughout New York City, depicting that moment, that intensification, that realization that you've been moved in a very special way. It can happen at any moment, but when it does, you know it. BAM. And then it hits you.