NBC branding package ('09-'11+)

The video montage contains an overall taste of the rebrand in a montage with endtags, bumpers, night openers, lower thirds and other supporting elements. This is followed by a few clips of some of the individual elements themselves. 

CD Ellerey Gave and I, along with freelance copywriter Larry Fey, drove the package towards a conceptually & stategically driven humanized identity, away from the usual fluffed up, unauthentic, solely visual treatment of most contemporary Network branding.
Boards magazine named it as one of the best network rebrands of the decade, and it's permeated through every channel of NBC marketing on tv, print, online, billboards, and even common outlets such as gas station and taxi cab tv screens internationally. 

In shooting the talent to push their characters, we needed to be agile and efficient when filming on the actual show sets, and we led the network to allow us to experiment with the 5d during the infancy of the dslr video movement. 
I also developed a type system using Nick Cooke's Houschka, which paired with the humanized brand, the 2nd typeface I'd paired and developed for NBC.

Ellerey Gave, Benji Thiem and I developed a subversively subliminal 'Colorburst' at the start of network driven spots and shows instantly and efficiently branded NBC content, and was versatile enough to work across any online, mobile or other new media. 

We also developed a new format for promo endtags, with a 3 pop, staggered feed of information and scenes, that challenged the network to go outside of the normal route of a cluttered single lockup all talent and all information.

Early in the design process I also drove the copy, which paired well with Larry Fey's direction and final writing. Some of that made it through to the end in the witty copy driven show bumpers too. 


For more info, please go to: http://www.alexmapar.com/