President Butter:100% money back guarantee scheme radio ad1
SFX: tempering and utensils rattling inside kitchen
Woman1: Hey listen… I’m looking for a100% money back guarantee scheme. Can you recommend me one?
Woman2: Sure, why not…but before that… taste this masala dosa first… wait… let me put a dollop of butter on it.
SFX: food munching
Woman1: hmmmmm it’s so yummmmmm ya..
Woman2: Voila! That’s the answer for your question…
Woman1: Huh?! I didn’t get it…
Woman2: President Butter, which is France’s no.1 butter…best known for its easy spreadability, fresh aroma,
                  less saltiness, less greasiness… now… also comes with a 100% money back guarantee …
Woman1 (munching the dosa): like?
Woman2: Like…if you don’t like its taste…you can simply return it and take your 100% money back…
Woman1: Oh…just like the online shopping’s easy return policy? (and breaks into a giggle)
Woman2 (giggling): YES.. just L-I-K-E that…
Woman1: Put some more butter on my dosa na…
Woman2: Hahaha.. here it comes…

MVO Super: President Butter – it’s butter the way it should be.


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President Butter:100% money back guarantee scheme radio ad2

SFX: Fire fighter’s siren blazing incessantly, chaotic atmosphere, people calling for help
Husband (panting & coughingly): What the **** what happened sweetheart…. Why there’s a fire-fighter at our home?
Wife: I tried preparing this…
Husband: What the hell are these black discs…
Wife (giggling): They’re parathas… take a bite…
Husband (munching): Can someone please call an AMBULANCE!

MVO: Haha somethings we can’t guarantee you…but.. what we can is a butter that spreads easily, smells fresh and comes with a distinctive taste.
        President Butter. Try it with your favourite dishes to know why it’s the France’s no. 1 butter.
        What’s more, if your butter experience is unsatisfactory.. you can take your 100% money back…no questions asked..
        That’s the promise of President Butter – butter the way it should be.


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President Butter:100% money back guarantee scheme radio ad3
Wife: Have you paid our food bill?
Husband: Yes…
Wife: Let’s leave then… but wait… put a tip in the bill holder know?
Husband: Tip?? For this food?? It was not 100% satisfying…forget tip…If given a chance I’d like to have a refund for this…
Wife: huh?!

MVO: Haha… okay….we heard that out… President Butter which is France’s no. 1 butter…
           famous for its easy spreadability… fresh aroma… distinctive taste…also comes with 100% money back guarantee too…
           So that if you don’t like its taste100% satisfying…you could just return it and take your 100% money back…
           That’s the guarantee of President Butter. That’s why, it’s butter the way it should be.


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President Butter:100% money back guarantee scheme radio ad4
Husband: Darling…come let’s hit the sack…
Wife: It doesn’t work this way…I want your 100% commitment…
Husband: Huh?! What is not working honey…what are you talking about?
SFX: Mobile ringing
Husband (picking the call): Riya, can I call you back? (and cuts the call) yes, tell me..
Wife: THIS THING OF YOURS… Forget it… I just don’t want talk to you…
Husband: (trying to convince her)

MVO: When you want 100% in everything, why compromise on butter? President believes in keeping butter the way it should be.  So if you are not 100% satisfied with President Butter, we guarantee 100% cash back on your product. Now, isn’t that 100% great news?

President Butter: Butter the way it should be


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Teaser Radio Spot for Hebron: 00

SFX: A baby crying incessantly
         (it goes on and on and on…and then all of a sudden, it stops)

SFX: Baby slowly stopping its cry
        (It’s surprised by something)

SFX: Baby laughing gently

MVO: An exciting living, much to the delight of Bangaloreans, is just around the corner.

       Le Lexuz from Hebron.

Call: 8880 110 110


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Radio Spot for Hebron: 01

SFX: Car taking reverse with its indicators blaring with a yesteryear hit Hindi song
Seema: Rahul…what the hell are you doing?
A surprised kid on the road: Dad look there… a car is going backwards!!
Father of the kid: Hey…why are you guys driving backwards??
Rahul: We’re heading towards Old Bangalore!
Father of the kid: Old Bangalore? Where is it??
Rahul: Where else, in the new Bangalore!!
Father of the kid: Huh?!

Rahul & Seema: Laughs (Both share a hearty laugh)

MVO: Stoneview from Hebron
Call: 8880 110 110 to live in the new Bangalore


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Radio Spot for Hebron: 02

Audio clip: O khaike paan banaras wala
Khuli jaaye band akal ka tala (remixed version from SRK’s Don movie)
SFX: Stops. Rewinds. Plays…
Audio clip: O khaike paan banaras wala
Khuli jaaye band akal ka tala (this time the original one from Amitabh Bacchan’s Don movie)
MVO: Yes, you can rewind those old Bangalore days and live in it for real.
With Stoneview from Hebron, you could do just that.
Call: 8880 110 110 to live in a nostalgic setting…


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Radio Spot for Hebron: 03

SFX: Paper sound, Husband (10 secs. ):  Yaaaawns!  What!!! Onions for just 10 ps.!! Rice for 20 ps.!! Dal for 25 ps.!! Petrol for just 1 rupee!!! Unbelievable!!! Lagtha hai acche dhin aagaya sweetheart….

Wife (4 secs. ): Arre… oh purana news paper hai…1960 ka…room clean karthe wakth mila mujhe…

MVO (2 secs. ): Stoneview from Hebron

Call  (4 secs. ): 8880 110 110 to live in a black & white era  


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Radio spot for Delhi Govt.’s Swatch Bharat Abhiyaan: 01

SFX: flight taking off…
Seema: Your flight got delayed Bela…we can talk for some more time… How’s your experience at Delhi?
Bela: It was awesome…People are so kind…Loved its vibrant culture…will miss this city for sure
Seema: Anything you didn’t like??
Bela: Hmmm Indians should be little more responsible… they should stop littering the public places and should start keeping their city hygienically clean…
Seema: hmmmm next time you visit India…It’ll be as clean as your country…
 Bela: Would love to see that!!

MVO: Shehar hi koobsuurat vuski swatchtha mein hai…
Chalo aajse nayi dilli ko…naye banathe hai!  


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Radio spot for Delhi Govt.’s Swatch Bharat Abhiyaan: 02

SFX: An empty can falling on the floor…

Kid: Excuse me uncle…can you please read what’s written on my t-shirt?

Uncle: Sure kid… it’s written “Fun loving girl!“

Kid: You’re not an illiterate then!!

Uncle (smirking): No kid, I’m not 

Kid: Then uncle, why are you littering my place? Don’t you know you should not throw your can in the public place?

 Uncle : Oh I’m sorry kid…I…I…I’ll drop that can in the dustbin… thanks for realizing me my responsibility…


MVO: When you don’t keep your surroundings clean, it’s as good as you’re an illiterate! As responsible citizens, let’s keep our city clean.

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Radio spot for Delhi Govt.s’s Swatch Bharat Abhiyaan: 03

SFX: Raghupathi Raghav Raja Ram (Bit)
Baapu: Munna…ek jhadu (broom) milegha?
Circuit: Aila!! Baapu!! Bhai Baapu aaaya hai…
Munna: Hey Baapu… Kaise anaa huva??
Baapu: Shahar thoda gandha hogaya hai munna…jhadu ko mere laati se baandhkar saaf karna chatha hoon…
Munna: Baapu…tension nahi lenekha…apun sheher walon se vinamratha se vinuthi karoongha ki sher ko hygiene rakhnekha…
Circuit (interrupts munna): Bhai…hygiene boletho??
Munna (answers to Circuit & continues): Arre…Swatchh re Circuit!! aur jho sher ko clean rakhegha vuse mein kuch dhoongha…
Baapu: Kya doghe munna?
Baapu: Jaadu ki jappi, Baapu…
Signoff by Munna: Keep your city clean..boletho…ek dum swatchh!!


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Radio spot for Elements Mall: 01

SFX: Door being opened with a bang, and bag being flung carelessly)

Rohit: YUPPIE!!! NO SCHOOL FOR NEXT TEN DAYS!! Mom, I’m off to play cricket with my friends, bye.

Seema: Waaaaaait Rohit…okay come home soon…

Seema: Vijay, It’s Rohit’s Christmas holidays. So where are we going this time?

Vijay: We’re not going anywhere sweetheart!

Seema: Huh?!

Vijay: We’ll take him to Mega Kids Carnival which has - Junior Master Chef with Papa, Storytelling, Clay Modeling, Cupcake Decoration, Pottery, Arts & Crafts and more! When we have all these happening at Elements Mall, why go elsewhere huh??
Seema: WOOOAAA!! Rohit would love it.
MVO: ELEMENTS MALL presents MEGA KIDS CARNIVAL, 19th to 28th December. Be there with Kids & family. IT’S ALL HAPPENING OUT HERE.


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Radio spot for Elements Mall: 02

SFX: Teacher taking attendance

Teacher: RAKESH? Present Ma’m! ROHAN? Present Ma’m!

Reena: Can I come in ma’m??

Teacher: REENA, why are you late again???

Reena: Ma’m an ALIEN had come to our house asking for YOUR NOTES. He says you’re quite famous in Mars ma’m. So after sipping milk with me, he left to Mars with the notes! That’s why I’m late ma’m.

Teacher: Huh?!

MVO: Bring your kid who has mastered that art of storytelling to Elements Mall’s MEGA KIDS CARNIVAL, as it has not just STORYTELLING but also CLAY MODELING, CUPCAKE DECORATION, POTTERY, ARTS & CRAFTS and LOTS MORE. 
MEGA KIDS CARNIVAL @ THANISANDRA’S ELEMENTS MALL FROM 19TH TO 28TH DECEMBER.


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Radio spot for Elements Mall: 03

Husband: Babes…What do you want for NEW YEAR?

Wife: I want Kgs of GOLD honey…

Husband: Get ready THEN…

Wife: OMG!!Which jewelry shop are we visiting???

Husband: NONE! We’re going to Pai Showroom sweetheart

Wife: PAI SHOWROOM FOR GOLD???
Husband: You wanted that Micro Oven right? When we buy that we’ll stand a chance to win upto Rs. 1 LAC WORTH GOLD!!

Wife: Hmmmm smart, killing two birds with one stone!!

Husband: & Wife: Laughing

MVO: Pai’s New Year Super Sale is ON...Visit your nearest Pai showroom today, AS THERE’S 2.5 KG GOLD AND LOADS OF OTHER EXCITING PRIZES TO BE WON.


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Radio spot for Elements Mall: 04

Chaotic traffic jams’ sound effect…
(Honking ferociously)FVO: Oh god not again…I’m sick of these traffic jams!!
MVO1: ‘cause of the new center of attraction sweetheart… as everyone is heading towards it.
FVO: huh??
MVO1: ELEMENTS MALL, a mall that has it all… fun, fashion, food… is the Bengaluru’s new centre of attraction!!
FVO: WWWWOOOOWWW…
MVO1: Wooooh wwwoooh wwwwooohhhh….What the hell are you doing darling???
FVO: Taking a U-turn sweetheart…let’s drive into the mall right away…why wait to have fun?

Sign off MVO2: Elements Mall--- Bengaluru’s new center of attraction


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Radio spot for Pai International

SFX: EEEEEEEEEEEEEEEE
Old Man: Golden teeth set for me!
SFX: Mobile phone ringing
Man: Golden case for my mobile!
SFX: Splash in the pan
Woman: Golden frying spoon for my kitchen!
SFX: Dog barking
Old woman:  Golden chain for my dog Broonie!

FVO: Haha...This is how people have started to think after knowing Pai’s 2.5 Kg Gold Win Offer. This Golden Offer is applicable on the purchase of any home appliances from Pai till 10th January. Wait! There’s more to it, there’re loads of other prizes to be won too!!

So what’re you going to do with your GOLD WIN huh??


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Radio spot for Wienerberger

Aaj mere paas buildingey hai, gaadi hai, bank balance hai. Tumhare paas kya hai. Kyaa hai tumhare paas. Mere paas Porotherm Hai!
MVO: Haha Behind every ‘Deewar’ there’s Wienerberger’s Porotherm Smart Bricks; that add comfort to your lifestyle, assures you of utter peace, robust strength and what’s more,  endurance of a good health. Wienerberger, the world leader in clay building solutions, has green building products made of high quality that conscious builders across South India swear by. Porotherm Smart Bricks from Wienerberger.

Visit: Showroom on Richmond Road or just call: 4149 1682 or simply log on to www.wienerberger.in


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Radio Spots
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Radio Spots

These are some of the radio spots I've penned till date.

Published:

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