CLIENT: LEXUS (2011)
Engineering Amazing was a year-long, fully integrated brand campaign developed around new Lexus innovations—a future-proof hybrid system, an advanced driving simulator, and entirely new, ecological design materials.
This was some of the work I helped make.
FUTURE-PROOF MUSIC
The Lexus Hybrid Drive Technology has been considered "future-proof" as it can optimize any fuel source of the future. Even ones we haven't used yet.
So we teamed up with music tastemaker, Nic Harcourt, to identify songs of today that he believes will be listened to 10, 20 even 50 years from now. The Future-Proof music channel is a playlist of 100 songs that he predicts will stand the test of time.
It was one of the raddest conversations I've ever had.
It was published on Pandora and listeners had an opportunity to add their own submissions as well.
INTERACTIVE IPHONE AD: "MAGIC 8-BALL
TV: "Reactions"
"Reactions" Behind the Story
