MOTION STUDIO: Psyop // Massmarket
ASSIGNMENT:
This campaign is to inspire Californians to drink milk by offering a vision of a place where milk flowed like honey. Because of milk, everyone is perfect and healthy, drinking from the “fountain of youth.” For this design task, I took visually compelling aesthetics, mostly inspired by fashion advertisements; and incorporated cows, cowhide, and milk into it, to create this “Mootopia.”
This campaign is to inspire Californians to drink milk by offering a vision of a place where milk flowed like honey. Because of milk, everyone is perfect and healthy, drinking from the “fountain of youth.” For this design task, I took visually compelling aesthetics, mostly inspired by fashion advertisements; and incorporated cows, cowhide, and milk into it, to create this “Mootopia.”
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