This project reflects the authenticity and the raw aspect of the jeans via its junk shop atmosphere where the objects and the furniture present are buyable. Right from the entrance, the customer can catch sight of the large stocks on the first floor. Each brand is displayed in a massive wardrobe, indicated by its logo framed and fixed on the wall. The materials used are raw and warm: brick, concrete, raw wood, parquet on the floor…
The aim is to create a feeling of closeness between the customer and the seller enabled by the spirit of a junk shop.
The added value : an experience the user encounters brought by the system of interactive mirrors displayed in the fitting room and in the shop. The clients can play along by accessorizing his outfit and the background of the picture he will take. They can then share them on the shop front, which will raise the curiosity of the passengers in the street.
