Our idea was to develop a brand identity which would resemble the ideals of the medical industry with a modern cutting edge design. The logo symbolizes the Heart shape emphasizing the first letter of the word “Beat” - The beat of the heart. 
The colors stand for medical & professional business (green/blue) and for heart, blood system (red) as the hot vivid color.

Three apps were named according to their purpose - An innovative Mobile Applications that Analyze in Real-Time advanced hemodynamic measured parameters, emphasizing the word “Beat” in each name, keeping their relation to the “mother brand”.
Further more, the apps’ icons were designed in the same graphic element of the company’s name by giving each a different shade of color from the company’s logo colors.

HeartBeat and Her apps are a worldwide brand who aims high with its unique style.
Review more on www.HeartBeatTec.com and on our Facebook page