Back in 2012, Sky N9ne was set to launch its inaguaral clothing line for the summer. For such a big milestone, I needed to create an unveiling that could bring crowds by the masses. In order to do this I decided to create a video lookbook. Video lookbooks are great because they can show a lot of product in a short amount of time and if done correctly can convey a theme or concept better than a traditional photo lookbook. However, since this was the first collection for Sky N9ne it had to be as low budget as possible. Along came a special group of individuals willing to work pro-bono (or for Sky N9ne exclusives) and finally we were able to produce a high quality visual experience. From the start of it all, I set out to highlight the clothing as much as possible, so going with a plain white background was a given. However, in order to make the visual more interesting I would need to mix in some effects to make it pop.

 

 

The inspiration for the styling of the lookbook came from a viral video series that started to gain some traction around the same time, Melanie Iglesias' "Flip Book" series. The childhood memory of playing with simple flip books had been brought back to life through a video experience. This stop-motion or "flip" effect solved the issue of being too plain and turned the video into a great visual.