what’s eating you? is a campaign that pinpoints the harmful ingredients in a lot of the popular foods that are consumed today. The campaign is not meant to order people around or tell them what they should or should not eat. The idea is to educate them so that they can make better decisions based off of what they have learned.  Hopefully, after seeing the harmful side effects of these ingredients they will avoid them, but the decision is solely theirs. The illustrations are influenced by blueprints, being simple line drawings that are meant to break down the product. The colors used are representative of the branding of the product being exposed.    

11" x 17", Tabloid

For the application, the user scans the barcode on the packaging of their food and it will pull up all of the ingredients. The application will flag anything that is harmful and provide the side effects.