3M Scotch Tough Transparent Duct Tape

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Client : 3M Scotch

Product: Tough Duct Tape - Transparent

Duct Tape is commonly used, where there is requirement of a strong, flexible and very sticky tape, having long-lasting adhesive, with resistance to weathering. I have Chosen a versatile product from Scotch Tough Duct tape series by 3M, as it can be applied onto any surface, is more durable, less visible and flexible enough to blend onto any shape. Transparent tape is used in document proofing and duct tape can be the more permanent solution for signbords and messages that weat out.

With this view in mind, I have based my concept on preserving important messages that tend to wear out over time, losing its meaning and creating a humourous confusion. The campaign shows how a single word, letter or symbol, if worn out can change the meaning of the whole sentence/phrase.