There are over a hundred chinese orchestras in Singapore, but yet not a lot of Singaporeans listen to their music. In an attempt to raise the awareness of chinese instrumental music in Singapore, Soundscapes was conceptualised for the Singapore Chinese Orchestra. Soundscapes refers to the combination of sounds that forms an immersive environment, which is the main concept of the event - to make music you can visualise.
Soundscapes is a 3 day chinese music festival organised by SCO that marries nature and music. The aim is to help Singaporeans relax and take a break from the busy city life and also experience the interesting and unique side of the chinese orchestra and its music.
The main visuals are landscape illustrations made up of sound waves . It represents and brings out the main concept of the event. The ads changes its colours to reflect the time of the day when displayed in digital screens.
Ambient ads with headphone jacks for users to plug in and interact with.
