The Brief
Design Bridge set us the task of rebranding a famous brand for their 'Dogs Bollocks Award'. I decided to rebrand Jucee Squash as I felt the brand was outdated and too artificial for the products it sold. Through research I decided that I wanted to make the brand's rebrand design simple, natural and fun, three elements that I felt reflected the brand's core values. The brief required a logo and packaging design.
Mood Board: a collection of elements that inspired my designs.
Logo Variations: Simple, but full of fun. The rounded typeface reflects the 'juicy' element, while the U in Jucee has been designed to create a smiling character that appeals to children. The colours are playfull, without being too harsh or artificial as Jucee is a natural fruit based drink.
Packaging design: The labels that would be used on the squash bottles. The designs are fun and full of energy to appeal to both parents and children. The colours reflect the three main Jucee flavours. The smiling character would also be seen on the bottle lids.
The product range. A simple yet fun design that is full of personality, and reflects the Jucee brand.
