The Brief

BMCI are an insurance and investment company with a large portfolio  of high profile corporate clients. The existing branding was outdated and needed to be refreshed in order to show the growth that has happened within the company over the last 5 years.

The Solution

The concept of reliability was explored to uncover a suitable device that would work for the new brand. The core values of the company were identified as  knowledgeable and professional and it is important that every visual treatment highlights these values. The use of the oak tree as the device was selected for its steady nature and links to knowledge. Cropping has been used as a mechanism to create a more dynamic shape with a contrast in terms of scale with it and the letters BMCI showing the protected nature of the brand. 

The branding was extended to stationery, brochures internal signage and a corporate website. The site is fully customizable and has bespoke content management system built into the back-end for the client to easily manage. 

Check out the site here: bmci.ie