EMPATHIZE.
objective
Design all features of a film festival dedicated to a film director of your choice. Discover a common thread that appears in each of the director’s films and conceptualize a design aesthetic that brings it to life. Develop a system of deliverables that include: a catalog, a poster, DVD’S, tickets, schedule and promotional materials such as website and advertisements which all capture the essence of your film festival.
approach
(AAU-graduate)
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This project is for GR 612 Integrated Communications class in the Graphic Design Graduate School of Academy of Art University. Some elements in this work may use purchased photos and Internet image resources. The copyright of those elements belongs to the original authors and are credited.
objective
Design all features of a film festival dedicated to a film director of your choice. Discover a common thread that appears in each of the director’s films and conceptualize a design aesthetic that brings it to life. Develop a system of deliverables that include: a catalog, a poster, DVD’S, tickets, schedule and promotional materials such as website and advertisements which all capture the essence of your film festival.
approach
I admire Sofia Coppola’s films because I can relate directly to the protagonists of her films; the young and the privileged. I choose to pursue Coppola as my director because I'm intrigued by the way she conveys loneliness and the lack of empathy for others. Through watching her films, I noticed that the main characters are at a cross-roads in their lives; whereby a moment of pure human connection creates a shift in their attitudes toward life. I chose to communicate this idea of shifting states; through a particular photo style that shows young teenagers lost in wonder. By living as if I were the characters and placing myself in their shoes, I visually captured the soul of Coppola’s films
(AAU-graduate)
------------
This project is for GR 612 Integrated Communications class in the Graphic Design Graduate School of Academy of Art University. Some elements in this work may use purchased photos and Internet image resources. The copyright of those elements belongs to the original authors and are credited.
