This is a hypothetical Brand Revitalosation Project for the international coffee brand : OneBean
Why I chose a COFFEE brand?
" Because I love Coffee.
Can't function without my daily doses of Coffee. Be it Hot or Cold."
Project involves: A new logotype design, Brand collaterals and stationery such as :
Visiting Cards, Letterheads, Envelopes, CD labels and cover, Calendar Design and a Print ad.
A style guide created to describe the logo function and uses in various situations. It also includes a brand study and conceptualisation process of the design.
A sneak peak into what the style guide actually contains:
