Client: U.S. Dentek
 
Objective: Create the next generation Gingibrush,
     with greater power and perceived value.
Increase the voltage from 1.5V to 3.0V. 
To work with current Gingibrush DPA.
Improve the exterior aesthetics.
Improve the ergonomics of the body and switch.
 
Size: To fit within current blister packaging..
 
Cost: Approximately $0.50 per unit.
 
Total order: 250,000 units.