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Beats Music is a membership based music streaming service aiming to deliver the perfect music just for you. By combining the power of human curation with technology, Beats Music delivers the right music at the right time. All you have to do is hit play. Some of their features include no ads, unlimited skips, The Sentence, which is where you fill in information and they will serve you a playlist that fits your situation perfectly. Since there are a number of other music streaming services, such as Spotify, my goal is to convince users to march to a different beat. To do this, I am comparing Beats Music service and other streaming services to real life occasions.
Social Media
Since the goal is to try to get users to change their streaming services, I went to Twitter to see if people were satisfied with their current service. I found real tweets from real people that are wanting more out their Spotify service. These tweets are people saying that they need new music in their life or asking Spotify what they should be listening too. Beats Music would find these tweets and respond to these users. And since Beats Music really gets to understand each user, they encourage these people to give them a try. These would be promoted tweets by Beats Music, hitting a broad range of music lovers.
Spotify Ad
Another way I thought to try to get users to try to switch from their streaming service is to go right to the source. By placing a Beats Music ad on Spotify. The chance of this happening is very unlikely, but it doesn’t hurt to try.
