Business Goal
Development of Consumer-Analytics Solution Service
for Marketers
< Cheil SMA >
Cheil Worldwide Inc. owned <Consumer Analysis Solution>
- Analyze Brand Influencer
- Monitoring on Social Issues
- Evaluate Effectiveness of Campaign
- Measure Consumer Sentiments on brand/company
- Measure Consumer Sentiments on brand/company
Role
UX/Solution Manager
- UX/UI Enhancement of SMA
- SMA 2.0 Launching Workshop for Users
- Derived Best Practices of SMA Solution
* Cheil SMA is In-house service and confidential
so sample image cut of service UX is not allowed for publishing
