At MICA, I collaborated with the Curatorial Practice students to create an imaginary museum. Taking cues from improv, I was given the subject of 'selfie'. I not only developed the visual identity but also worked on defining the museum space and its tone of voice. The concept of the museum takes analogy from Mercator' projection; a Selfie is a distorted view of ourselves. We only show a part of ourselves and the visual identity does just that. Special Thanks to Ellen Lupton for her mentorship.
