Launched in the spring of 2014, IMAARI is an innovative premium online shop, in which ladies can design their own unique pairs of exclusive, hand-crafted shoes.
IMAARI offers users a means of creating their very own favourite shoes, right down to the last detail – first choosing the model, then the colours and high-quality materials, and finally the details. Very easily and online.
The people behind the IMAARI brand are the two founders and chief executives Andrea Scheer and Lydia Lehmann, whose idea for IMAARI grew out of their love of shoes and design.
IMAARI’s production facility is a small manufacturing plant in northern Portugal, which has been producing top-quality, unique footwear on the basis of traditional craftsmanship for four generations, guaranteeing outstanding comfort and a perfect fit.
The people behind the IMAARI brand are the two founders and chief executives Andrea Scheer and Lydia Lehmann, whose idea for IMAARI grew out of their love of shoes and design.
IMAARI’s production facility is a small manufacturing plant in northern Portugal, which has been producing top-quality, unique footwear on the basis of traditional craftsmanship for four generations, guaranteeing outstanding comfort and a perfect fit.
Online Shop
superReal conceptualised and developed both the website and the shop system for the new brand. The innovative, user-friendly, 3D-based shoe configurator is at the heart of the website, offering users a straightforward and intuitive means of customising their shoes. The configurator is the first of its kind to enable photo-realistic presentation of the shoes in real time on a variety of projection planes, and it makes the proportions of the model tangible down to the last detail in respect of shape and material. The preview function allows users to try their customised shoes on virtual feet right there in the shop.
The shoe configurator takes full advantage of the technical potential offered by the mighty JavaScript libraries AngularJS, KineticJS and jQuery.
The shoe configurator takes full advantage of the technical potential offered by the mighty JavaScript libraries AngularJS, KineticJS and jQuery.
https://imaari.com/
Awards
• Deutscher Digital Award, Nominee, 2015
• FWA, Nominee, 2014
• Oxid Commons Golden Cart, Nominee, 2014
• Oxid Commons Golden Cart, Nominee, 2014
