I have designed a campaign for "The Wall of Death". My aim is to get the audiance to risk their own life for the ultimate thrill. No one knows what the wall of death is but all they will be able to tell from the campaign is that it is something terrifying and for those who seek an adrenaline rush.

The typography is asking a double question to make the viewer think twice. It first it ask if you have what it takes to face the wall of death, but then it asks - Really? Meaning are they really up for it, or are they just saying it.

The photographic images show the fear anyone might face. Along with the bright, bold colour scheme the campaign works well to draw in the markets curiosity.

Wall of Death Logo.

Here I have shown the logo can be reversible. I took the starting letter from Wall and the starting letter for Death and combined them together. I have then made the text sit vertical, creating a 'wall' between the letters. This is a strong shape that would easily be recognisable.