To celebrate its 10th anniversary, instead of sending some usual expensive presents the health clients, DDB's Health department organized the Vitamin day.  An evening to inspire them grow their business and then celebrate together.

 

Our idea was to send personal emails to pharmaceutic clients with a link redirecting them to a web page with their data already filled in. On that page they could confirm their venue and also had the possibility to invite an extra guest. After their subscription, a direct mail was sent them with further details.