To get Morning Edition listeners to tune in more often, we created a ‘wake-up call’ in the form of print and web ads, a new logo, and NPR’s first-ever TV commercial. This campaign reminds listeners of the role the show plays as a morning companion. Morning Edition keeps its listeners on top of the world with its unique mix of local, national, and international stories. The campaign helped boost daily listenership in various markets across the country. I did this project while working as Senior Art Director at NPR.
Cool fact: this spot features some of my NPR colleagues, friends, my husband, my home, and my father's home.
Cool fact: this spot features some of my NPR colleagues, friends, my husband, my home, and my father's home.
New Morning Edition logo
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This is a frame of the spot I really love, and it's my dad in his living room.
This is a frame of the spot I really love, and it's my husband getting dressed in a rush.
More frames I really love.
and more... (my dad again)
(husband)
(Colleague and his dog, Molly.)
NPR's Morning Edition first national tv spot :60
NPR's Morning Edition first national tv spot :30
NPR's Morning Edition first national tv spot :15
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