Dandelion is a travel, volunteer, culture, and social justice concept magazine aimed at young adults in college or just coming out of college who do not have a job yet, but desire to explore and change the world. The objective is to inspire and provide a resource for people to travel and learn to make a difference.
My solution for the masthead evokes the wanderlust of a young traveler in which the letterforms are uprooted and floating away to be planted somewhere else. Feijoa, is a somewhat formal serif typeface with curved edges which brings a bit of energy to the design. I chose a minimal graphic style because it removes anything superfluous, focusing on what is important. Calming any sense of unrest, the style guides and motivates the audience towards the right path for their future.
