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Communication products
Implementation stage
Team Work
Visual Communication: Lizette H. Pilia
Social Communication: Ingrid Recio
Audiovisual Stage: Elena Molina
Campaign goals
Contribute to the recognition of psychological violence against women
by those who live in urban areas.
Target
Women between 20 and 50 years of age, of any cultural or professional level,
involved in a relationship and living in Cuban urban areas
Concept
Our concept relies on the evolutionary process which occurs in the cycle of violence.
The graded stages of that psychological violence are connoted through symbolic
objects, starting from small details, up to the boundary between psychological
violence and physical violence.
Implementation period
2012-2013/ by OAR
