Sensu
By Relevance Media
I was approached by Relevance Media to brand and help concept a new social media technology. I can't explain it in detail but they have a pretty interesting thing going on. Sensu is the Japanese word for fan. Fans were used in Japan to show social stature and in Latin the word means insight. I combined the simplicity of Japanese design and the serifs being the roman influence. 
Banding: Sensu
Published:

Banding: Sensu

Branding for a social media technology.

Published: