TIMELAPSE Publicity (2015)

  • The Office of Diversity and Intercultural Development presents
    22nd Annual Benefit Fashion Show: TIMELAPSE
  • As lead publicity designer for the 2014–15 Annual Benefit Fashion Show, I was tasked with branding the show and creating publicity materials. I wanted these materials I produced for TIMELAPSE in 2015 to be innovative and connected intimately with the concept of the show as a whole. If I could do this, every piece of collateral would be memorable and desirable.

    The idea of a time lapse and long-exposure photos of car lights, for example, inspired me as I created the logo (which I recolored for the 2015 round of materials) and photographed models in each designer's garments. Circular tickets represented the cyclical nature of time, and glow-in-the-dark details brought the glowing appearance of the text to life. Lastly, I designed the program in an accordion style to recall a timeline, featuring designers in the order in which they were scheduled to appear at the time.
  • ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

    TICKETS  |  size: 4" diameter  |  graphic design
     
    The recolored logo appeared for the first time in my ticket design, whose circular shape tapped into the time concept of the show. The front of the ticket, shown below, was entirely hand-drawn. While I changed the colors, I stayed with the idea of fluid, glowing lights. In a well-lit setting, the front of the ticket would appear like this...
     
  • ...But in the dark, the audience would see that the glow effect was not just a design effect after all. It would actually glow blue like the shadow behind the pink lines:
  • Back of the ticket, in the light:
  • And in the dark:
  • ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
     
     
    POSTCARDS  |  size: 4x6"  |  photography and graphic design
     
    Postcards featuring my photos from the February shoot. Photos are completely unedited. The long exposure captures multiple positions to illustrate our concept of a time lapse.
  • Photo and design credit: Amadeus Guchhait
    Garment credit: Arooj Qamar
  • Photo and design credit: Amadeus Guchhait
    Garment credit: Carly Carlock
  • Above: postcard back for both designs.
     
    --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
     
    POSTERS  |  size: 18x24"  |  graphic design
     
    Final advertisement posters, based on initial design concept by Leslie Xia.
  • Photo credit: Derek Blanks
    Garment credit: Ashley Lian
    Design credit: Amadeus Guchhait and Leslie Xia
  • Photo credit: Derek Blanks
    Garment credit: Camille Hallin and Kevin Lowenthal
    Design credit: Amadeus Guchhait and Leslie Xia
  • Photo credit: Derek Blanks
    Garment credit: Luca Tanaka
    Design credit: Amadeus Guchhait and Leslie Xia
  • Photo credit: Derek Blanks
    Garment credit: Sebastian Ruiz
    Design credit: Amadeus Guchhait and Leslie Xia
  • Photo credit: Derek Blanks
    Garment credit: Arooj Qamar
    Design credit: Amadeus Guchhait and Leslie Xia
  • ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------


    PROGRAM  |  size:  |  graphic design and photography
  • Full inside to be posted soon!
    Design, photo, and retouching credit: Amadeus Guchhait
    Copy credit: Molly Sydnor and Natovian McLeod