TIMELAPSE Postcards (2015)

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The Office of Diversity and Intercultural Development presents

22nd Annual Benefit Fashion Show: TIMELAPSE

As lead publicity designer for the 2014–15 Annual Benefit Fashion Show, I was tasked with branding the show and creating publicity materials. I wanted these materials I produced for TIMELAPSE in 2015 to be innovative and connected intimately with the concept of the show as a whole. If I could do this, every piece of collateral would be memorable and desirable.

The idea of a time lapse and long-exposure photos of car lights, for example, inspired me as I created the logo (which I recolored for the 2015 round of materials) and photographed models in each designer's garments for postcards (shown here). Circular tickets represented the cyclical nature of time, and glow-in-the-dark details brought the glowing appearance of the text to life. Lastly, I designed the program in an accordion style to recall a timeline, featuring designers in the order in which they were scheduled to appear at the time.

POSTCARDS | size: 4x6" | photography and graphic design

Photos are completely unedited. The long exposure captures multiple positions to illustrate our concept of a time lapse.