Nurofen Period Pain: Girl Uninterrupted.
Nurofen approached us to come up with some ideas in order to aid the Below the Line agencies that also worked on the brand.
Our main challenge was finding the delicate balance between captivating visuals, and the product function.
Our basic consumer insight was that:
Women do not want to be held back from experiencing daily life and special moments due to the effects of period pain. With Nurofen, they are able to continue as normal and live life to the full, uninhibited...Uninterrupted.
